The legendary musician bought into the Swans back in July. He then helped to front the launch of the club’s home kit for 2025-26, with his global appeal being put to good use. Snoop is not the only familiar face to figure on Swansea‘s board, with Ballon d’Or winner Luka Modric – who is now with AC Milan after severing ties with Real Madrid – another with financial ties to the Championship outfit.
Modric is otherwise engaged at present prolonging his playing career in Italy at 40 years of age, making trips to South Wales difficult. Snoop is, however, finding space in his schedule to take in that journey. The 53-year-old is a big sports fan and has previously been spotted at NBA matches and the 2024 Olympic Games in Paris.
Another change of scenery is about to be taken in, with Swans star Liam Cullen revealing that Snoop is due in Wales for the most glamorous of fixtures. There is no word on whether Reynolds and Mac will be joining him for a meeting between two geographical rivals.
Cullen told the BBC Feast of Football when asked about Snoop’s ties to Swansea: “I’ve not seen him yet. I think he’s actually coming over for the Wrexham game. That’s what I’ve heard. So I’m looking forward to seeing him.”
Wrexham are due at the Swansea.com Stadium on December 19. Snoop could be on hand to deliver early Christmas presents, with Swans CEO Tom Gorringe having already talked up the commercial benefits that he brings to the club.
Cullen added on embracing famous faces: “With the new investors in Snoop Dogg and Luka Modric, it adds a few more eyes on the club, and with the investment there’s a higher expectation now, which is good for us. It’s a good thing to have the expectation of going and needing to do well.”
Snoop’s son, Cordell C Broadus, has paid a visit to Swansea, taking in a 1-1 draw with Watford on August 23. He stopped by the dressing room to mingle with players and coaches, and his father has admitted that he is readying a “pep talk” for his trip to the United Kingdom.
While Swansea are delighted to have Snoop involved, he has been urged not to interfere with team affairs. Experienced Welsh manager Tony Pulis has told sports betting site BetVictor: “Would I be pleased if someone like that came into a football club? Yeah, as long as they didn’t poke their nose in and start picking the team and picking the players and picking the tactics, it’d be no issues to me.
“I’ve met Luka Modric. What a wonderful, wonderful man. An absolutely fantastic player. Top, top player. And I mean a top, top player, but he’s a fantastic lad as well. Having Luka around would be unbelievable. Snoop Dogg, I don’t even know what he sings!”
Swansea have enjoyed a solid yet unspectacular start to the 2025-26 campaign. They have picked up 12 points from nine games that have delivered three wins, a trio of defeats and a few draws. They remain within three points of the play-off places in a congested Championship table – with Wrexham only two points behind them.
Alan Sheehan is the coach charged with the task of generating positive results, with a permanent contract being passed his way after initially taking the reins on a caretaker basis in February. He is cutting his managerial teeth in a demanding division, with the presence of Snoop and Modric behind the scenes bringing with it added pressure. The Swans will return to action after the latest international break when taking in a trip to Southampton on October 18.
