'Cowell is our center forward' – Gabriel Milito explains why USMNT's Cade Cowell has earned the starting striker role for Chivas

El Rebaño makes its Leagues Cup debut this Thursday against New York Red Bulls

Why USMNT Star Cade Cowell is Chivas’ Go-To Center Forward Under Gabriel Milito

Discover how a versatile winger is transforming into Chivas’ key striker, bringing speed and strategy to the forefront in and beyond.

In the dynamic world of Mexican soccer, Chivas Guadalajara boasts a roster packed with talented forwards like Alan Pulido, Javier Hernández, and Armando González. Yet, head coach Milito has made waves by positioning U.S. team talent Cade Cowell as the primary No. 9, despite his background primarily on the wing. This tactical shift highlights Cowell’s adaptability and unique attributes that are elevating the team’s performance.

  • Gabriel Milito praises Cowell’s agility and direct attacking style
  • The forward has netted a single goal during the 2025 Apertura season
  • Milito notes that Cowell provides attacking options and opens up opportunities for the midfield

'Cowell is our center forward' - Gabriel Milito explains why USMNT's Cade Cowell has earned the starting striker role for Chivas'Cowell is our center forward' - Gabriel Milito explains why USMNT's Cade Cowell has earned the starting striker role for Chivas'Cowell is our center forward' - Gabriel Milito explains why USMNT's Cade Cowell has earned the starting striker role for Chivas'Cowell is our center forward' - Gabriel Milito explains why USMNT's Cade Cowell has earned the starting striker role for Chivas'Cowell is our center forward' - Gabriel Milito explains why USMNT's Cade Cowell has earned the starting striker role for Chivas

Gabriel Milito’s Tactical Vision for Cade Cowell in Chivas’ Attack

As Chivas gear up for their opener versus the , coach Gabriel Milito shared insights into his decision to deploy Cowell centrally, bypassing more traditional options for the striker spot.

Cowell’s Versatility and Speed as Game-Changers

“Our squad various forward profiles, and we’ve often utilized Cowell on the flanks,” Milito noted. “He’s a threat in duels, particularly when drifting from the left to deliver strikes or set up plays. Placing him up top aligns with our style of fluid passing and teamwork, where I prioritize players with strong technical skills-and we have plenty of those throughout the lineup.”

Milito emphasized Cowell’s exceptional quickness as a standout feature compared to his teammates. “Among our offensive , Cowell injects real penetration through his acceleration. He pulls defenses apart with his runs, generating room for our central players to operate,” he explained. “Having someone who charges into gaps and syncs with the midfield is vital. That’s what makes Cowell our main striker-he adds that direct thrust, ideal against teams defending high up the pitch. We aim to capitalize on his pace for breakthroughs. Naturally, he can shift to the wing when needed, and we have alternatives there, but centrally, he’s shining now.”

Recent stats underscore this impact: In the early stages of the 2025 Apertura, Cowell’s involvement has contributed to Chivas averaging 1.5 goals per game, a slight uptick from last season’s figures, showcasing how his style enhances overall team output.

Chivas’ Ambitions in the Evolving Leagues Cup Landscape

Midfielder Erick Gutiérrez stressed the significance of the competition, pointing out Chivas’ past struggles and the need for redemption.

Turning the Tide in a High-Stakes Tournament

“We’ve fallen short of progressing in earlier Leagues Cup outings, but this event holds immense potential for us,” Gutiérrez remarked. “It serves as a platform to shine internationally. As a powerhouse club, we’re obligated to perform and advance. The team is mentally sharp, and kicking off with a victory will set the tone.”

While some Liga MX managers have voiced concerns about the tournament’s demands, Milito views it as a golden opportunity for growth. “The Leagues Cup is gaining momentum and prestige, boosting the profiles of both MLS and Liga MX on the world stage,” he stated. “It’s fostering cross-league rivalries and elevating standards. For us, securing a berth in the Champions Cup adds extra motivation-it’s a critical goal we’re pursuing aggressively.”

To illustrate the tournament’s rising appeal, the 2024 edition drew over 1 million fans across venues, a 20% increase from prior years, highlighting its expanding footprint in North American soccer.

Key Absences and Upcoming Challenges for Chivas

Star forward Javier Hernández will miss the Leagues Cup due to an injury sustained in the pre-game routine against León on Matchday 1. He’s sidelined and not traveling with the team, which could test the squad’s depth.

Navigating Group Stage Rivals

Beyond the clash with New York Red Bulls, Chivas are set to battle and , aiming to secure advancement in this competitive format. With strategic adjustments like Cowell’s central role, the team is poised to make a stronger showing than in previous tournaments.