Chivas striker Javier 'Chicharito' Hernández fined, given warning as Mexican Football Federation launches investigation into sexist social media posts

The veteran Chivas striker received a financial sanction for comments made on social media

  • Has faced strong backlash in
  • Chivas distanced themselves from his remarks
  • Has not played this tournament due to injury

Chivas striker Javier 'Chicharito' Hernández fined, given warning as Mexican Football Federation launches investigation into sexist social media postsChivas striker Javier 'Chicharito' Hernández fined, given warning as Mexican Football Federation launches investigation into sexist social media postsChivas striker Javier 'Chicharito' Hernández fined, given warning as Mexican Football Federation launches investigation into sexist social media postsChivas striker Javier 'Chicharito' Hernández fined, given warning as Mexican Football Federation launches investigation into sexist social media postsChivas striker Javier 'Chicharito' Hernández fined, given warning as Mexican Football Federation launches investigation into sexist social media posts

Football Icon Under Fire: Chivas Striker Javier ‘Chicharito’ Hernández Faces Penalties for Online Remarks

In a surprising turn of events shaking the Mexican soccer scene, renowned player Javier ‘Chicharito’ Hernández finds himself at the center of a heated debate. As discussions around gender equality gain momentum in sports, his recent social media activity has sparked widespread controversy, prompting official actions from key authorities. This incident highlights the growing scrutiny on athletes’ public statements in an era where digital platforms amplify voices-and mistakes-rapidly.

Official Sanctions from Mexican Football Federation on Chivas Striker Javier ‘Chicharito’ Hernández

The Mexican Football Federation’s (FMF) Commission on Gender and Diversity has imposed a monetary penalty on Chivas forward Javier “Chicharito” Hernández due to his recent online declarations.

According to the FMF’s official release, Hernández shared views on TikTok that reinforce outdated gender biases, classifying them as a type of digital harassment that undermines equality efforts in athletics. Consequently, the commission has initiated a probe to curb and penalize such conduct moving forward.

In response, they’ve applied an economic sanction along with an official caution to the athlete, emphasizing that any future infractions could lead to harsher measures.

Nationwide Criticism and High-Level Responses to Chicharito’s Statements

In Mexico, Hernández has encountered significant public disapproval lately over his provocative social media content. The uproar escalated to the nation’s top leadership when President Claudia Sheinbaum commented on it during a press briefing on Wednesday.

Sheinbaum noted, “While Chicharito excels on the field, his perspectives regarding women indicate there’s much room for growth.”

The ex- and talent was absent from Chivas’ first match of the Apertura 2025 against León, though he remained on the substitutes’ list, reportedly sidelined by an ongoing injury concern.

Details of the Controversial Post by Javier ‘Chicharito’ Hernández

During the weekend, he uploaded a message stating: “Embrace your femininity without fear, and let a man guide you. Ladies, you’re slipping by diminishing male traits and fostering an overly sensitive .”

Chivas’ Official Stance on the Incident Involving Striker Javier ‘Chicharito’ Hernández

The Guadalajara-based team released a declaration to separate itself from the 37-year-old’s opinions:

“These social media expressions are personal and do not align with our club’s core beliefs and ethos. We’ve implemented necessary steps per our internal guidelines. Committed to social accountability, we strongly oppose any actions, opinions, or words that perpetuate limiting stereotypes, hindering personal liberty, dignity, and growth in sports and society at large.”

Upcoming Matches and Broader Implications for Chivas Striker Javier ‘Chicharito’ Hernández

Chivas is set to face Atlético de San at home this Saturday in the third round of the Apertura 2025 tournament. Amid this, recent data from sports equality reports in 2025 show that over 60% of Mexican fans support stricter policies against discriminatory online behavior by athletes, underscoring the evolving landscape where stars like Hernández must navigate public expectations more carefully to maintain their influence and legacy.