كرة القدم بيبي
Witness Lionel Messi’s Brilliance in Exclusive MLS TikTok Livestream
Dive into the excitement as soccer legend Lionel Messi takes center stage in a groundbreaking TikTok livestream during انتر Miami’s thrilling كأس الدوري clash. This innovative broadcast promises to bring fans closer to the action, highlighting Messi‘s every move in a format designed for today’s mobile audience.
- ‘Messi cam’ will track the Argentine star throughout entire match
- Stream will feature mobile-friendly vertical format with custom graphics
- Previous Messi-focused stream in Oct. 2024 drew 6.4 million views
Spotlight on Lionel Messi: MLS Unveils TikTok Innovation for Leagues Cup
الدوري الأمريكي لكرة القدم revealed on Thursday an exciting plan to center an exclusive TikTok broadcast around Lionel Messi for Inter Miami’s Leagues Cup encounter against Necaxa on August 2. This unique feed will include a specialized camera following the 38-year-old Argentine icon from start to finish, delivered in an upright, smartphone-optimized layout complete with tailored visuals.
The league has branded this initiative as “Player Spotlight: Messi,” with intentions to roll out four such dedicated streams over the 2025 campaign.
Building on a successful trial from October 2024, where a comparable Messi-centric broadcast during his initial playoff appearance garnered an impressive 6.4 million views on the league’s and team’s TikTok channels. This event set a record as the top-viewed sports spectacle on Apple platforms, as reported by the tech giant.
In that pivotal matchup-Messi’s first taste of playoffs-the Herons secured a 2-1 victory over Atlanta متحد in the opening game of their best-of-three showdown, though the Florida-based squad bowed out early in the tournament.
Surging Viewership and Strategic Partnerships in MLS
During a pre-MLS All-Star Game address on Wednesday, Commissioner Don Garber highlighted that the league’s Season Pass streams are now attracting an average of 120,000 unique viewers per game in 2025-a nearly 50% jump from the prior year, according to his statements. This growth underscores the league’s expanding appeal, with recent data from 2025 showing over 2 million subscribers to MLS Season Pass, up from 1.5 million in 2024, as fans crave more immersive soccer experiences.
Earlier this year in April, MLS forged a long-term alliance with TikTok to deliver real-time game clips and supporter interactions directly on the app. This collaboration escalates with the upcoming Leagues Cup fixture, where a full live game will be accessible as Inter Miami battles Necaxa-a team backed by high-profile investors like Ryan Reynolds, Rob McElhenney, Mesut Özil, Kate Upton, Odell Beckham Jr., Justin Verlander, Victor Oladipo, and Eva Longoria.
Fan-Centric Approach Driving MLS Expansion
Seth Bacon, MLS’s Executive Vice President of Media, emphasized in a Sportico discussion that the league’s strategies revolve around boosting audience engagement. “Our priority is expanding our reach to fans wherever they are,” he explained. “While Apple hosts our core content, we’re exploring diverse channels to let viewers discover, enjoy, and ultimately subscribe to the full experience on Apple.”
He further noted, “We offer multiple entry points-whether it’s a quick highlight or in-depth coverage-to captivate audiences at any engagement level, much like how social media platforms adapt to user habits for broader accessibility.”
Potential Challenges and Upcoming Lionel Messi MLS TikTok Streams
Meanwhile, Messi and fellow Inter Miami player Jordi Alba might miss the July 26 matchup against FC Cincinnati due to a possible ban stemming from their absence at the MLS All-Star event.
This TikTok event marks the inaugural installment of the four “Player Spotlight: Messi” sessions lined up for 2025, with the league yet to disclose timings for the others. Inter Miami’s Leagues Cup journey kicks off against Atlas on July 30, followed by the Necaxa game on August 2, and wraps with a group-stage finale versus Pumas UNAM on August 6.
