"الشارة، الشجاعة، الروح" - عمر برادة يُصدر ثلاث قيم أساسية في مانشستر يونايتد ويستلهم من روي كين وإريك كانتونا

Manchester United CEO Omar Berrada has come up with three core values the club must abide by, while taking inspiration from Roy Keane & Eric Cantona.

Revitalizing Manchester United: Berrada’s Inspiring Blueprint for Glory

As Manchester gears up for a pivotal campaign, new CEO Omar Berrada has outlined a fresh vision to reignite the club’s legendary fire. Drawing from the storied past while eyeing future triumphs, Berrada’s message emphasizes core principles that could transform the team’s fortunes amid high-stakes challenges and substantial investments.

Essential Principles Guiding Man Utd’s Revival

  • Omar Berrada outlines vital principles for
  • Legends like Keane and Cantona highlighted as role models
  • A crucial campaign awaits the iconic club

'Badge, bravery, spirit' - Omar Berrada issues three core values at Man Utd and uses Roy Keane and Eric Cantona as inspiration'Badge, bravery, spirit' - Omar Berrada issues three core values at Man Utd and uses Roy Keane and Eric Cantona as inspiration'Badge, bravery, spirit' - Omar Berrada issues three core values at Man Utd and uses Roy Keane and Eric Cantona as inspiration

Unveiling the Trio of Guiding Values

Reports from The Athletic reveal that Berrada rallied the club’s employees at the onset of the new term, establishing three foundational pillars: the badge, bravery, and spirit. He emphasized that true bravery involves enduring through adversity, stressed that the club’s emblem surpasses any individual, and cited icons Eric Cantona and Roy Keane as embodiments of that fierce, unyielding passion.

Challenges and Expectations in the Upcoming Season

These principles will likely face rigorous examination as Ruben Amorim’s squad seeks to recover from a lackluster 2024/25 term, ending without silverware and a disappointing 15th spot in the standings. With over £200 million ($271.6m) invested in fresh talent this offseason-including notable additions like promising midfielders and defensive reinforcements-pressure mounts for a strong showing in 2025/26. Recent updates show the team bolstering their roster further, aiming to climb back to the top four, as per latest transfer analyses.

Drawing Inspiration from Historical Resilience

During his motivational address to the United workforce on Monday, Berrada encouraged everyone to channel the same determination displayed by Sir Matt Busby and Jimmy Murphy during the club’s reconstruction after the tragic Munich incident. His presentation was enhanced by an uplifting video showcasing the team’s rich legacy.

Kicking Off with Renewed Vigor

The squad, equipped with custom metal water bottles engraved with “Badge, Bravery, Spirit,” launches their Premier League journey this Sunday against longtime rivals at Old Trafford. A trip to follows soon after, setting the stage for what could be a defining period.